SEO Findability

This is the title of a book by Aarron Walter. It is a practical book about how to build a website and trying to reach your target audience.

Nowadays there is to much focus on SEO. But findability should be yor starting point. Findability is about helping people find your site, helping users find content within your site and to encourage return visits. So it is about web standards, accessibility and usability.

You can read more about the book at BuildingFindableWebsites.com.

Findability is about how you make your website findable via searchengines, websites, forums and other social media. SEO is a part of findability, but seo companies often forget this.